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We know that high-quality recruitment requires a structured approach, analytical and innovative thinking, market knowledge, and above all, sound judgement. As the not-for-profit sector continues to evolve, understanding candidates’ key motivations and expectations is vital for organisations to attract and retain top talent. At Prospectus, we challenge and support our clients and candidates to look beyond the obvious. We’re committed to supporting the sector by providing insights that help organisations navigate the unique challenges of recruitment.

As recruiters, we are currently having more conversations than ever between candidates and hiring managers, bridging the gap between them. To aid these discussions, we launched a survey focused on candidates’ career priorities in the not-for-profit sector.

About the Survey

This is our second survey, following the first one in 2022. Our goal was to revisit this topic two years later, providing detailed analysis in areas like job functions, industries, and salary levels.

The findings from this report provides invaluable insights for HR professionals, hiring managers and organisational leaders within the not-for-profit sector. By understanding what motivates candidates and their expectations, you can tailor your recruitment strategies to attract and retain the best talent, ensuring your organisation continues to thrive and make impact.

What’s included:

The report uncovers findings from an extensive survey of 1182 responses from professionals across the sector. We explored critical areas that influence candidate decisions, including:

  • Salary Expectations: From Officer-level to CEO, we analyse candidates’ salary expectations for a role in the not-for-profit sector.
  • Main Factors for Role Changes: What drives candidates to consider new opportunities? We look at the top factors that influence their decision to move roles.
  • Importance of Salary in Decision-Making: Is salary the most significant factor, or are there other elements that candidates’ prioritise?
  • Opinions on Pay in the Not-for-Profit Sector: How do candidates feel about pay in the charity sector? What improvements would they like to see?
  • Remote Working Expectations: With the rise of flexible working, what are candidates’ expectations around remote work, and how important is it in their job search?
  • And much more!

Ready to dive into the insights? Whether you’re looking to refine your recruitment strategy or simply stay informed on the latest trends, complete the short form below to download your free copy of the report.

Download the Candidate Survey Report

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We hope this survey gives you an insight into what is important to candidates right now. If you would like to speak to one of our expert recruitment consultants for recruitment advice or simply a general conversation around recruitment in the charity and not-for-profit sector, do get in touch, we would be happy to help.


Connecting talented people with purpose-driven and not-for-profit organisations