In recent years, more and more organisations are discovering the value of the platform in recruitment advertising, and it’s easy to see why with 722+ million registered users in over 200 countries, 36% of which are active jobseekers.
An opportunity to target passive candidates
This is an obvious group to target as they are actively looking for a new opportunity – something that traditional job boards can target effectively and has an important role to play in any recruitment campaign. But, when only targeting in this way, there is a risk that you could miss out on the 64% of passive candidates who may not be registered on traditional jobsites or have job alerts set up. These individuals may not only match the skills you’re looking for, but could also be open to new opportunities and simply not have the time to actively search. You can find out more about passive candidates and their value here.
By running sponsored LinkedIn campaigns, you can reach audiences beyond those on job boards, and through matching skilled professionals with your specific requirements.
To help charities and non-profit organisations access this audience, we have created a Sponsored Job Listing product which allows you to share your vacancies and employer brand across the platform at a cost-effective rate.
Reach your target audience with precision
Using key elements from your role’s job description, person specification and advert copy, we identify and define the skills needed, adding these as keywords to the advert. LinkedIn’s unique targeting capabilities allow us to create the ideal audience based on job function, industry, company, region and more, allowing us to reach a relevant and targeted candidate pool.
Improve diversity, equity and inclusion
We recently conducted a study in partnership with one of our charity clients who were seeking to improve the diversity of their organisation and were keen to find out which platform would be most successful in doing so. In their findings, they discovered 30% of LinkedIn applicants to be Black People and People of Colour and 15% of those made it to interview stage.
A chance to look beyond the charity sector
More and more of our clients are expanding their search beyond the charity sector. It is true that for many roles, specific knowledge of the sector isn’t a necessity and for some roles a commercial background can prove to be an advantage. By using LinkedIn, you’re tapping into a whole new pool of candidates and increasing your brand awareness.
How the pay per click (PPC) model works
As is commonly the case with social media, LinkedIn job advertising functions on a pay per click model. This means we allocate an agreed budget to your advert to run over a usual two-week period and, over this time, whenever your advert is viewed or someone clicks the apply link, some of the budget is spent. The cost per click varies, and so we may recommend different budgets depending on the seniority of a role and how easy that type of role tends to be to fill.
By advertising your vacancies on LinkedIn, you will be reaching a uniquely targeted and diverse audience, across active and passive candidates in both the charity and commercial sectors.
If you’re interested in advertising on LinkedIn, our Sponsored Job Listing product, or have any general queries, please don’t hesitate to contact the Prospectus Advertising team.
