Recruiting staff is invariably expensive whatever channel you use, be it recruitment advertising, social media and the internet, recruitment consultancy or pure ‘Search’. Attracting interest from quality candidates and engaging with them effectively requires a significant investment of time, money and resources. But there’s one absolutely key element of the process we see clients fall down with time and time again….Candidate Information (or lack thereof).
In our experience, the majority of candidate attraction campaigns produce a first-stage conversion rate of c33%, i.e. only about a third of all potential candidates initially interested in your advertisement will actually bother to make an application. This means the effectiveness of even the very best recruitment advertisements and campaigns is defective from the get-go.
We believe that one of the main contributing factors towards poor conversion rates is poorly constructed Job/Person specifications and a lack of useful background information about the recruiting organisation. Whether you are providing this information online, or posting it directly to candidates – put yourself in the candidate’s position and consider what ‘first impression’ is the information you are supplying going to create? After all, if a candidate has taken the time to consider you as a potential employer, shouldn’t you be making a similar investment in your response to them?
We realise that for many clients this is not something you don’t already know, you just haven’t the luxury of time, or resources to make it happen. The good news for you is that we do. We can ensure you maximise the return on your candidate attraction investment and fully engage with potential candidates as soon as you have their attention. How?
Prospectus are expert in producing highly engaging, ‘Bespoke Candidate Packs’ which are packed with eye-catching content that will bring your employer brand to life and vastly improve conversion rates. The majority of the Candidate Packs we produce are created in just a few hours and supplied to clients in PDF format suitable for both print and online with all content tailored to your requirements.
Take a look at some of our recent Candidate Packs and then ask yourself, ‘What first impression would candidates have about your organisation if they were able to read something similar’?
