The internet has changed the way people think and behave. It’s also transforming traditional ideas about advertising, offering recruiters new ways of engaging with potential candidates. The sheer range of options can be confusing – but we can help to steer you through the maze.
Most online recruitment campaigns start with the ‘basics’ – using dedicated jobsites like www.jobs.guardian.co.uk to promote vacancies. As with more traditional media, we can offer you discounted rates on a huge range of jobsites. We’ll also provide you with detailed, strategic advice – including hit rates and audience profiling – on the best options for every job you run.
Our creative team can also help to make sure your adverts make a splash online, as well as in print. We’ll create high-impact listings, banners, and buttons that reflect your brand and appeal to the right audience. We can organise video and audio content, and build dedicated recruitment microsites to strengthen your online presence and streamline the recruitment process.
But online recruitment campaigns are about more than jobsites. The spread of social media networks like Facebook, Twitter and YouTube represent a great opportunity for employers who want to engage with a wider audience. Search engine optimisation – for example, through sponsored advertising on Google – can also be used to target candidates in a specific area, or with a particular skill set.
If you’d like to know more about how we can help you to make the most of online media, just drop us a line.
