Paws for thought

When Battersea Dogs and Cats Home contacted us to get individual quotes for a number of roles to be placed online it became apparent what they really needed was a joined up attraction campaign to successfully expand their Comms Team.

Following discussions with their recruitment manager we provided a rationale as to why we were recommending an integrated campaign; one that would enhance their employer brand and help recruit in numbers – fast and economically. This included our recruitment advertising team’s recommendations for a traffic driver (in print) for the Guardian, as well as online inventory, including an MPU:
 

The print advert directed candidates through to the Battersea website, as did the online advertising which was placed on the Guardian’s jobs board across both marketing and charity headings.