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Make-A-Wish Foundation: 4 Directors

It was a very exciting time for Make-A-Wish. They had been selected to be Charity Partner for ITV’s 2015 Text Santa appeal (giving them an opportunity to almost double their income) and more families were applying for a wish than ever before. With Christmas fast approaching, the newly appointed Chief Executive was seeking to recruit four new Directors within nine weeks to quickly establish a leadership team capable of harnessing these opportunities.

  • Director of Digital & Marketing
  • Director of Operations
  • Director of HR & Volunteering
  • Director of Fundraising

Prospectus was appointed following a competitive process. We were chosen because of our motivation and commitment to delivering a quality process within a tight timescale and because of the significant team resource we were able to put behind the campaign.

Although the brief for each role was very different, the common requirement was experience of successfully leading and implementing change, a genuine empathy and commitment to the cause and an ability to balance strategic thinking with the practical requirements of the role.

We developed a microsite to anchor the campaign and to host information on the roles. It also acted as a channel to communicate the mission, strategy and values. Being able to give this background detail was particularly helpful in ensuring potential candidates had an understanding of why there was a significant change to the senior leadership.

MAW Laptop

As a result of our advertising and search, we attracted a high volume of applications (450 in total). Critically we were able to work closely with the Chief Executive as we conducted an intensive interview process within a few weeks.

By January 2016 all four directors had been appointed, and, because there were a number of talented candidates to choose from, two further positions were also recruited – an Interim Director of Operations and a European Director of Corporate Partnerships for Make-A-Wish International.

I’ve really enjoyed working with Prospectus throughout this process. They were an outstanding search partner, able to deliver a quality process within a tight timescale.

Jason Suckley
Make-A-Wish Foundation
Chief Executive

Completed Appointments

Director of Digital & Marketing


Jose Martinez brings ten years of experience from Nintendo where he has had responsibility for brand management across Europe and most recently as Head of Digital Strategy for Nintendo UK. With highly relevant experience of creating campaigns aimed at young people and excellent digital experience, Jose will make a huge impact on the way in which a wish journey is promoted and delivered.

Director of Operations


Mark Curtin was Chief Programmes Officer at the educational equality charity, Achievement for All where he successfully led an organisational restructure and efficiency drive. Prior to that he was COO at Greenhouse Sports, working closely with the Chief Executive to diversify income and manage the design and delivery of programmes.

Director of HR & Volunteering

Achievement For All

Marcus Lee brings a wealth of experience from his corporate career having worked for Deloitte, JP Morgan and most recently as HR Business Partners and Change Director at Santander. Having led significant cultural change programmes and people strategies, he is now looking forward to transferring his skills to work for a cause he’s passionate about.

Director of Fundraising


Alice Collins started her career in the corporate sector before working in fundraising roles at Alzheimer’s Society, Sue Ryder and most recently as Head of New Business at Macmillan Cancer Support. An outstanding corporate fundraiser, Alice also brings experience of leading change and an ability to deliver engaging community fundraising activities and leverage digital platforms.