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Citizens Advice

Services Provided: Advertising
Deliverables: Diversity | Media Buying | Animated Banners | Online Advertisement

Prospectus have worked as Citizens Advice recruitment advertising partner since 2013. As part of the mobilisation of a new contract delivering advice and guidance on Universal Credit, we were tasked with supporting Citizens Advice appoint to 60 roles across four locations.

Location: Birmingham / Cardiff / London / Leeds
Date: March/April 2019

The Challenge

Prospectus have worked as Citizens Advice recruitment advertising partner since 2013. As part of the mobilisation of a new contract delivering advice and guidance on Universal Credit, we were tasked with supporting Citizens Advice appoint to 60 roles across four locations. The roles covered a range of levels, from Account Officer to Programme Directors and a range of disciplines such as advice and guidance through to digital and UX design.
Diversity was a key requirement for Citizens Advice, with a particular emphasis on BAME candidates.

The Solution

Working closely with the Citizens Advice team, we created a diverse media schedule covering a range of channels including local press, national job boards, sector specific job boards and social media. This included the use of digital headhunting tools that proactively engaged passive candidates and focused on delivering against the diversity objectives.

CAB Case Study Facebook Screenshot

The Outcome

Over the 6 week campaign we generated 24,723 website views and 2,530 applications – these were longlisted to 549 candidates and as of June 2019 55 out of 63 roles were filled. We were exceptionally pleased with the level and quality of diverse candidates from the campaign.

  • 28% BAME
  • 64% Female
  • 18% Declared a Disability
  • 10% LGBT

“Citizens Advice started working with Prospectus in January 2013 and we are delighted with the value they have added. We have built an excellent relationship and work collaboratively. Prospectus are extremely proactive and continuously work to improve value and we look forward to working with them for many years to come.”

Scarlett Sanctuary
HR Business Partner - People Services
Citizens Advice